"Apple" displaces "Coca-Cola" and become the top brand value around the world

"Apple" has been able to acquire the first position to become a "Top Brands value around the world" in 2013, to put it an end to the history of a 13-year-old when the "Coca-Cola" company First unchallenged, according to a report of the "Interbrand" (Interbrand) company published on Monday. 

According to the report of "interbrand" specialized in consulting trademarks owned by the group (omincom), retreated "Coca Cola" company to the third position, behind "Apple", and "Google" which dominated the second.

It is noteworthy that the "Interbrand" company establishment Each year of annual list of the top 100 brand value since 2000, where the company is based Global, which is headquartered in New York City, in its annual report, the perceptions of the market and the standards of financial performance and geographical coverage and other criteria. 

It is interesting to consider the report is the control of technology companies on the 6 centers of Top Ten, where (IBM) company came in fourth place, then "Microsoft" in fifth, and "Samsung" and "Intel" in sixths and seventh . 

The estimated value of the brand of the "Apple" company to 98.3 billion U.S. dollars, an increase from last year 2012 by 28%, while the estimated apical marker company "Google" b 93.3 billion, but the average annual increase is greater than the "Apple" has reached to 34%. 

For comparison, the tops Order List of Companies Top commercial value around the world for the year 2012, "Coca-Cola", then "Apple" and "IBM" P "Google" and "Microsoft", then "Jnrak Electric," and " McDonald, "then" Intel ", then" Samsung "P" Toyota ".